I managed the sales and operations department for a local Maui swimwear brand along with co-producing and co-directing large campaign and studio shoots. I also produced and styled campaign shoots for many other brands and businesses - from full day studio shoots to hiking up mountains at sunset for that perfect light.

I have a huge appreciation for personal style and everything that goes into making a project come to life. I understand what it takes to build a brand and the importance of translating that into a visual that you can be proud of.

Along with the idea creation process and production, I have an eye on the technical details as well - from location lighting to model posturing and/or product positioning.

For all projects that I am a part of, I encourage sustainability, and offer ideas for ways that we can achieve our goal, and be Earth conscious.

Claire King Luft | Creative is a digital portfolio of projects that I am so grateful to have been a part of. Welcome!